We make our basics to be both Earth- and people-friendly — carefully choosing materials and fabrics that care for our environment, only partnering with factories that consider their impact too, and designing all the basics for all bodies. Prioritizing low-impact materials is fundamental to our commitment to be a force for good in the fashion industry.

Basically Organic ...

…but also recycled, plant-based, and so much more. To make sure our products are as sustainable as they can be, we use ethical means of production, and often organic, recycled or recyclable materials.

Get to know our materials

Organic Cotton

Organic cotton is a more sustainable and environmentally friendly alternative to conventionally grown cotton. It’s produced using organic farming methods, which prioritize soil health, reduce chemical inputs, and promote biodiversity. Making GOTS-certified products ensures that we are not only using certified organic cotton at the farm level, but the entire supply chain is certified in accordance with their strict environmental and social standards.

Recycled Nylon

Nylon is known for its exceptional durability, and can withstand frequent washing and wear without losing its shape or color. Recycling nylon helps reduce the environmental impact of nylon production by conserving resources and diverting waste from landfills. Certifying our products with the Global Recycled Standard (GRS) ensures that our entire supply chain is certified to their strict environmental and social standards, not only the fabric itself.

TENCEL™ Lyocell

Our Soft Touch collection is made with a smooth and sustainable fabric containing TENCEL™ Lyocell™ fibers, which are wood-based fibers created through a closed-loop process that transforms wood chips into cellulosic fibers, with more than 99% of the process-water and solvent being recycled. TENCEL™ is a trademark of Lenzing AG.

LENZING™ ECOVERO™

Our Luxe Touch collection is made with LENZING™ ECOVERO™ – an eco-responsible fabric made from certified renewable wood sources. LENZING™ ECOVERO™ fibers use up to 50% less water and release up to 50% less CO2 emissions than generic viscose, and it comes from sustainably managed forests.

As a sustainable brand we always make sure we have our certifications in order — which is pretty cute of us. This makes us a part of a global community of brands that meet high criteria for things like how our company is governed, what we do for our community and customers, our workers’ well-being, and our environmental impact.