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Introducing Circular Denim
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Introducing
Circular Denim
Learn More
The world doesn’t need a new denim collection. Every second, one full garbage truck of clothing is taken to landfill or burned. But we do need to start making denim differently. We need to make denim that respects people and planet. We need to create denim that can stay in use—get shared around—and recycled. This is about keeping our denim in circulation.
Denim that's made
different

Natural materials.
No synthetic blends.
By using only organic and recycled cotton—and not mixing what we can’t un-mix—our denim can be recycled and stay in circulation for longer. It’s our way of reducing waste and pollution when you’re done. If you’re ever done.

Timeless fit. No frills.
Ages nicely.
Zero metal rivets, clean aesthetics—and the absence of synthetic blends will make them age with beauty over time. It’s got all the makings of a good patina—without the heavy-metals.

Cleaner production.
Much less waste.
From a commitment to fair wages, zero-waste production and solar power energy—to the installation of an ozone-washing treatment that reduces water consumption by 95%—our denim production is a lot cleaner.