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Large size white woman poses in black organic cotton underwear for Body Positive campaign

Eco-friendly underwear should be available to everyone

Learn more

Large size white woman poses in black organic cotton underwear for Body Positive campaign

Eco-friendly underwear should be available to everyone

Learn more

We haven’t been inclusive enough at all. Everyone deserves to find comfort in their own body. To not be judged, excluded, or marginalized. You deserve to be yourself. It’s on us to change.

From this day forward, we will...

Vow 1

Expand the size range of your favorite underwear styles

Vow 2

Continue to never use photoshop on our model’s body

Vow 3

Broaden our model casting even further, and use more non-professional models on our photoshoots

Vow 4

Question the norm openly, and instead ask you, not tell you what it means to be body positive

Vow 5

Take the responsibility away from you to change