The Project

In November 2019 we committed to planting over 130,000m2 of wildflowers — helping to restore habitat for bees and other pollinators. We did this by committing to plant 50m2 of wild-flowers for every order placed over the Black Friday weekend.

Pollinators like bees are fundamental to our ecosystem. They pollinate over 80% of the world’s plants and food crops. But habitat destruction, insecticide usage, global warming and the development of monocultures is threatening their populations and our natural habitat.

We’ve partnered with Danmarks Naturfredningsforening and we’ll be planting over 30 acres of wildflowers in Spring this year together with them— helping to restore habitat for pollinators around Denmark and Europe. We’ll be getting our hands dirty and volunteering our time to plant the flowers, too.